Sunday, March 15Where every saree tells a story

Fashion and Style

Aza, Aza Fashions, Celebrity fashion, Fashion and Style, Khushi Kapoor

Khushi Kapoor’s Fashion Game Is Quietly Taking Over Bollywood 

While many new faces enter Bollywood every year, only a few manage to capture the fashion world’s attention almost instantly. Khushi Kapoor is one of them. Even before her major acting debut, her sartorial choices have been closely watched, signaling the arrival of a new Gen Z style voice in the industry.  With a style that feels aspirational yet effortless, Kapoor is steadily carving out her own space in Bollywood’s fashion landscape. Her wardrobe blends youthful energy with polished glamour, creating looks that feel modern without trying too hard. Rather than simply following trends, she approaches fashion with a quiet confidence that makes each appearance feel deliberate and personal.  From magazine shoots to high-profile celebrations, her outfits consistently strike the right balance b...
Fashion and Style

Easter in the UK: What It Is, What to Wear, and What to Avoid

Easter in the United Kingdom is a beautiful blend of faith, family gatherings, and the gentle arrival of spring. Unlike the high-energy festivities of Christmas, Easter carries a softer, more reflective mood. Churches fill with worshippers, parks burst with blooming flowers, and families gather for long lunches, chocolate eggs, and outdoor celebrations if the weather allows. For those celebrating or attending Easter events in the UK, dressing appropriately is part of embracing the season’s spirit—balancing elegance, comfort, and springtime freshness.     What to Wear: The Perfect Easter Look Dressing for Easter in the UK is all about embracing spring. The weather is usually cool but brighter than winter, so layering is essential.   Floral Dresses and Soft Pastels Nothing says East...
Aza, Aza Fashions, design, devanagari, Fashion and Style

Why Devanagari Is Quietly Becoming the Coolest Design Motif 

Look closely at the aesthetic shifts happening in global fashion and modern design, and you will notice a striking visual element taking center stage. It is not a new geometric pattern or a retro revival. It is Devanagari—the ancient script used to write Hindi, Sanskrit, Marathi, and dozens of other languages.  For decades, this script lived quietly in the background of everyday Indian life. You found it stamped on government documents, woven into formal wedding invitations, etched into temple walls, and printed across the pages of childhood poetry books. It was functional, deeply traditional, and largely invisible as an object of modern design.  Now, a massive visual shift is underway. Devanagari is moving out of the textbook and onto the runway. Designers, independent artists, and global...
Aza, Aza Ahmedabad, Designer, Eid, Fashion and Style

Experience the Timeless Artistry of Our Eid Special Curation at Aza Stores

As the luminous moon marks the beginning of the festivities, it’s time to embrace the spirit of the celebration with grace and grandeur. This year, Aza Fashions invites you to experience Eid Special, a handpicked curation available across all stores. We bring together India’s finest designers to ensure your festive wardrobe is nothing short of extraordinary.  Popular Designers This Eid: A Symphony of Tradition and Style  At the heart of our Eid edit are the visionary designers who blend heritage with a modern pulse. Our stores are currently showcasing a range of pieces from:  Sheetal Batra  Sheetal Batra is known for a vintage-meets-modern aesthetic. Her work often utilizes delicate Marodi and Tilla embroidery. The signature use of fine silk and organza makes her kurta sets feel ...
Aza Fashions, Fashion and Style, Know Your Designer

Know Your Designer Episode 28 – Petite Pomme

When it comes to festive dressing, the spotlight often shines on elaborate lehengas, statement sarees, and tailored sherwanis. In this grand scheme, where moms, dads are dressing up for festivals, soirees and shadis, the little ones often get left out. Enter Petite Pomme, a designer label that acts as a bridge between the world of kids and couture. With Petite Pomme, kids wear is reimagined for the younger style enthusiasts. The brand offers a delightful selection of designer wear for kids especially for celebrations. Festive wear, rooted in Celebration Petite Pomme’s philosophy is simple. Little ones deserve clothing that makes them feel special for special occasions. Be it a wedding or a festival, or a family gathering, the brand focuses on designing kids wear that allows children to cel...
Arpita Mehta, arpita mehta saree, Aza, Aza Fashions, Fashion and Style

Bhumi Pednekar in a Shimmering Arpita Mehta Saree Is a Whole Mood 

Bhumi Pednekar radiated effortless sophistication at a recently held soirée, where the venue shimmered softly with warm, ambient candlelight in the background. Clad in a dazzling ivory Arpita Mehta saree, Bhumi exuded classic charm with a modern sensibility, turning every head in the room. Her outfit was a masterclass in mindful fashion—each detail thoughtfully selected to highlight both traditional artistry and contemporary style. Here’s how every aspect of her look came together to light up the evening.  Dazzling Details: The Saree and Blouse  At the heart of this look is the ivory Tissue Godet Sari set by renowned designer Arpita Mehta. The saree itself is crafted from a delicate, shimmering tissue fabric that catches the light with every movement, creating a fluid, almost liquid...
Araiya, Araiya by Aza, Aza, Aza Fashions, Fashion and Style

Beyond Beauty Standards: Celebrating Women Who Define Their Own Shine 

The definition of beauty is shifting, and it is about time. For generations, society handed us a narrow, rigid checklist of what it meant to look good, be glamorous, or wear fine jewellery. You had to fit a specific mold, wait for a specific occasion, or follow outdated rules about who could wear what. Those days are fading. Now, we are entering a brilliant new era where beauty is wonderfully diverse, undeniably authentic, and completely up to you.  You do not need to fit into a box to radiate brilliance. True shine comes from embracing exactly who you are. It is about celebrating your unique skin tone, your personal background, and your individual style. At Araiya by Aza, we believe that fine jewellery should not dictate your style; it should amplify your authentic self. We design our lab...
abhinav mishra, Anita dongre, Aza, Aza Fashions, Fashion and Style

Top 10 Indian Lehenga Designers NRI Brides Are Loving Right Now 

Planning a wedding from thousands of miles away presents a unique set of challenges and opportunities. For Non-Resident Indian (NRI) brides living in the USA, finding the perfect bridal lehenga means balancing deep cultural roots with a modern, global aesthetic. You want an outfit that honors your heritage, tells a story, and feels comfortable enough to dance in all night.  We are seeing a massive shift in how NRI brides shop for their big day. Instead of taking stressful, weeks-long shopping trips across the globe, modern brides are discovering their dream outfits online. They gravitate toward luxury Indian designers who understand the delicate balance between traditional craftsmanship and contemporary silhouettes.  To help you navigate the stunning world of bridal couture, we curated a l...
Ananyapandey, Fashion and Style, Pre-drapedSarees, TarunTahiliani

Ananya Pandey’s Concept Sari Is the Only Wedding Guest Look You Need

The concept sari isn't just a garment it's a statement about how a new generation of Indian women is reclaiming the six-yard drape on their own terms. Ananya Pandey's lace-and-sequin concept sari by Tarun Tahiliani is a masterclass in modern Indian dressing structured enough for a fashion-forward sensibility, rooted enough to honour tradition. Here's why it matters, and how the concept sari is reshaping the wardrobe of the Indian millennial. SHOP SIMILAR LOOK  What Exactly Is a Concept Sari? A concept sari is a pre-stitched, pre-draped interpretation of the traditional six yards designed to be worn like a gown while retaining the visual language of a sari. Tarun Tahiliani, widely credited with pioneering the format in Indian fashion, built his version around a simple but radical idea:...
Boys Outfits, Designer kidswear, Fashion and Style, Wedding

11 Charming Festive Looks from Petite Pomme for Little Trendsetters 

With summer weddings and the festive season upon us, the mix of excitement and worry is high. We want our kids to look photo-ready but also to enjoy and run around without being bothered by fabric irritation. We want the most adorably stylish outfits for them but also do not want them to be weighed down by the weight of the embroidery work or embellishments. And that is exactly where Petite Pomme comes in. A kidswear brand focused on crafting statement-making, trendy yet refined clothing for your little ones, Petite Pomme is loved by parents for their priority over premium and breathable fabrics.       Ahead, we have compiled all the best Petite Pomme looks that will serve them well through every festive gathering, wedding and celebration. From an intimate Haldi celebrati...