Wednesday, January 28Where every saree tells a story

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Aza, Aza Fashions, banarasi saree, Fashion and Style, kashi

What to Wear in Varanasi: A Complete Guide 

Varanasi, the spiritual heart of India, is a city of profound contrasts. Ancient traditions meet the chaotic energy of modern life on the banks of the sacred Ganges River. This is a place where every corner holds a story, from the winding alleys to the bustling ghats. As you prepare to immerse yourself in its unique atmosphere, one practical question arises: What should you pack?  Dressing appropriately in Varanasi is about more than just comfort; it's a sign of respect for the city's deep-rooted cultural and religious traditions. This guide will help you navigate your wardrobe choices, ensuring you feel comfortable, respectful, and stylish as you explore one of the world's oldest living cities. We'll cover everything from temple attire to casual ghat-side outfits.  Understanding Varanasi'...
Aza, Aza Fashions, designer saree, Fashion and Style, Lehengas

Mrunal Thakur: The Muse of Modern Indian Cinema 

Few actors manage to bridge the gap between relatable charm and high-fashion royalty as effortlessly as Mrunal Thakur. She is a force of nature in the Indian entertainment industry, boasting a career trajectory that reads like a masterclass in perseverance and talent. From capturing hearts in daily soaps to commanding the silver screen in pan-Indian blockbusters, her journey is nothing short of cinematic.  But beyond her acting prowess, Mrunal has quietly established herself as a bona fide style icon. Whether she is promoting a film or gracing a red carpet, her sartorial choices spark conversations. As we anticipate her next major release, #DoDeewaneसहरMein, we are taking a deep dive into her rise to stardom, her upcoming projects, and a curated breakdown of five of her most stunning fashi...
Uncategorized

Ethnic Dresses for Durga Puja 2026 Pandal Visits

Durga and others on Puja means hopping from your one beautifully lit pandal to the next, all day long. You need outfits that look festive yet feel light in the heat and crowds.  That’s why we’ve chosen the best ethnic dresses for durga puja: Anarkali suit sets, ethnic cotton dresses, straight kurta sets, and A-line kurtis. Each piece in our Ethnic Wear for Navratri collection at Rain and Rainbow is crafted from breathable fabric in bright colours and easy prints.  The designs for ethnic dresses for women feature gentle flares and secure dupatta drapes, so you stay cool from morning rituals to the evening arti. Slip into these 3 Durga Puja 2026 favourites and enjoy every pandal visit in comfort and style! Best-Selling Ethnic Dresses for Durga Puja 2026 Here are the three best selling ethnic...
Bridal, bridal couture, Bridal trends, Designer, Designer collections

Found: The Best Indian Wedding Designers Worth Obsessing Over

If Indian weddings are known for their grandeur, these designers are the reason why.  Indian bridal fashion is a world of its own, where craftsmanship meets couture and maximalism is celebrated unapologetically. From hand-embroidered heirloom lehengas to experimental drapes that blur the line between tradition and modernity, Indian wedding designers continue to set global benchmarks.  What makes them truly exceptional is their ability to evolve. Today’s bridal wear isn’t just about opulence—it’s about individuality, comfort, storytelling, and innovation. Think three-dimensional embellishments, playful prints, gender-fluid silhouettes, and a renewed focus on wearability without compromising drama.  Whether you’re a bride rooted in tradition or someone rewriting the rules of wedding dress...
90s bollywood, 90s fashion, Aza, Aza Fashions, Fashion and Style

Why Desi Maximalism Is the Bold Fashion Mood of the Year

Forget beige. Ditch the "clean girl" aesthetic. We are entering an era where more is definitely more, and honestly? It’s about time.  If you’ve been scrolling through your feed lately, you’ve probably noticed a shift. The muted tones of Western minimalism are taking a backseat to something louder, prouder, and infinitely more vibrant: Desi Maximalism.  This isn't just a fleeting trend we picked up from TikTok. For us, maximalism isn't a costume - it's our culture. It’s the riot of colors at a wedding, the clinking of stacked bangles, and the unapologetic glamour of 90s Bollywood. Desi Maximalism is a reclamation of our heritage, remixed for the modern cool girl who isn't afraid to take up space.  The 90s: Where It All Began  Let’s be real: if you grew up anywhere near Bollywood movies, Des...
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Co-Ord Sets for Work: Power Dressing with a Twist

In the dynamic world of contemporary professional wear, the lines between comfort, style, and sophistication are beautifully blurring. Gone are the days when traditional blazers and trousers were your only option for making a powerful statement in the workplace. Enter the era of Co-Ord Sets for Work, a revolutionary trend that is reshaping how women approach office attire. At Zolo Label, we understand the modern woman's need for versatile, chic, and effortlessly put-together outfits that seamlessly transition from boardroom meetings to after-work engagements. Our latest collection of Co-Ord Sets for Work offers just that – a harmonious blend of coordinated pieces that exude confidence, professionalism, and a unique twist on classic power dressing. This comprehensive guide will delve into w...
Aza, Aza Fashions, Basanti - Kapde Aur Koffee, Bollywood, Fashion and Style

The Best Indian Designers for Festive Wear 

Finding the perfect outfit for the festive season often feels like a treasure hunt. You want something traditional yet contemporary, luxurious yet wearable, and most importantly, unique. While household names in Indian fashion have their undeniable charm, there is a refreshing wave of creativity coming from emerging Indian designers who are rewriting the rules of festive fashion.  These labels are experimenting with silhouettes, reviving forgotten crafts, and offering fresh perspectives on what it means to dress up for a celebration. If you are looking to stand out at your next Diwali party, sangeet, or Eid gathering, it's time to look beyond the usual suspects. This guide highlights the hidden gems and Aza Fashions exclusive brands that deserve a spotlight in your wardrobe this season.  1...
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The Most Instagrammable Wedding Looks For Every Ceremony

An Indian wedding is a gorgeous bazaar of colours swirling through emotions, rituals that warm your heart, followed by style statements that are breathtaking. With every moment of the celebrations captured by social media, brides and bridesmaids are looking for outfits that look beautiful on camera but are easy enough to wear outdoors. Be it the haldi glow, the sangeet sparkle, or the reception glamour, there is a function-appropriate Instagrammable wedding ethnic look for every event that the bride must carry. So, if you are planning your looks for the big season, here is all you need to know to help you pick the most photogenic styles for every wedding event. The goal is to combine comfort and confidence with creativity while still maintaining your personal vibe. On byshree.com, we ar...
Fashion and Style

What Is a Pre-Draped Saree? A Modern Twist on the Classic Saree 

The saree is one of the most iconic and elegant garments in the world. For centuries, it has been a symbol of grace, tradition, and femininity. However, anyone who has ever tried to drape a nine-yard wonder knows the struggle can be real. Getting the pleats perfect, ensuring the pallu falls just right, and tucking it all in securely can feel like a complex art form. For many, this challenge can be intimidating enough to avoid wearing a saree altogether.  But what if you could get that timeless, elegant look in under a minute? What if you could wear a saree without worrying about a single pleat coming undone? Enter the pre-draped saree. This brilliant innovation is changing the game for modern women who love the look of a saree but crave the convenience of a ready-to-wear outfit.  If ...
Fashion and Style

How to Style a Midi Dress: A Complete Fashion Guide 

The midi dress is the Swiss Army knife of the fashion world. It sits comfortably between the playful mini and the dramatic maxi, hitting anywhere from below the knee to the mid-calf. This length makes it universally flattering and incredibly versatile. Yet, many people hesitate to wear them, fearing they might look frumpy or shorter than they actually are.  The secret lies in how you style it. With the right accessories, footwear, and layering, a midi dress can take you from a morning coffee run to a black-tie wedding without missing a beat. Whether you are a fashion novice or a style pro, mastering the art of the midi dress will revolutionize your wardrobe.  In this guide, we will break down how to wear a midi dress for every occasion, season, and body type.  Finding Your Perfect...