The Countdown in Couture: How October Becomes the Bride’s Most Pivotal Month
October has quietly become the unsung hero of India’s wedding calendar. It’s that golden in-between — when monsoon skies finally clear, the festive sparkle begins to build, and brides-to-be find themselves balancing between the chaos of fittings and the calm before wedding season truly explodes. But beyond the weather and the dates, October has taken on a deeper rhythm in the modern bridal journey — a month of preparation, introspection, and sartorial transformation. The Fittings, the Final Calls, and the First Feels By October, every bride is somewhere between her third lehenga trial and her first meltdown. The moodboards are alive, the trousseau checklist looks endless, and every WhatsApp group with “Bridal Squad ” in its name is buzzing with last-minute changes....








