Monday, December 8Where every saree tells a story

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bhumi pednekar, Designer, designer clothing, designer collection for women, Designer collections

Know About Your Designer: Episode 12- Ritu Kumar

A celebrated couturier who is on a constant mission to preserve India’s rich textile heritage and traditional craftsmanship through her creations, Ritu Kumar has built a legacy that seamlessly blends age-old techniques with contemporary design. Over a journey spanning more than five decades, her label has emerged as a beacon of enduring elegance, cultural depth, and design excellence. It skillfully bridges the past with the present through couture and ready-to-wear creations.  What draws generations of patrons to Ritu Kumar goes beyond heritage fabrics, indigenous techniques, signature patchwork, and her vibrant play of prints and patterns. At the heart of her design language is a spirit of wanderlust, driven by a “sun, fun, and stun” philosophy reflected in vibrant florals, bold pa...
Aza, Aza Fashions, desi looks, designer clothing, Fashion and Style

The Life of a Desi Showgirl: Dress Like Taylor Swift This Diwali 

Hello, my sparkling Desi Swifties!  The air this Diwali isn't just buzzing with fireworks and diyas - it’s radiating the pure, electrifying, unapologetic glamour of Taylor Swift’s new era, The Life of a Showgirl. The album art, promo photos, and the "The Fate of Ophelia" music video gave us a glorious look behind the velvet curtain, revealing a wardrobe that is pure Las Vegas cabaret meets gilded Hollywood fantasy. Chainmail, feathers, corsets, jewels and drama, drama, drama.  This Diwali, we are leaving "subtle" in the dust. We are taking the audacious spirit of the Showgirl - the professional, the artist, the star and infusing it with the rich, festive heritage of South Asian fashion. Get ready to channel that main character energy, because this is how you turn a Showgirl fantasy into a ...