Thursday, October 23Where every saree tells a story

Fashion and Style

2025 bridal trends, big fat indian wedding, bridal fashion, Bridal trends, Fashion and Style

Jodhpur Destination Wedding: Exquisite Bridal Outfits to Celebrate Love in Royal Style

Jodhpur, a majestic city nestled in the Thar Desert of Rajasthan, is a captivating place for couples planning their destination weddings in India. Steeped in rich history, cultural extravaganza and architectural grandeur, the “Blue City” promises an immersive and authentic experience for couples and guests. From majestic forts to stunning desert landscapes and regal hospitality, the city offers every ingredient that you need to make your Jodhpur destination wedding memorable and one-of-a-kind.    Whether it is the postcard-pretty sunsets over the desert or the opulent palace hotels, Jodhpur offers a rich tapestry of experiences that helps couples to tie the knot in a setting that combines heritage and royalty.  What to Wear for Your Destination Wedding in Jodhpur as a Bride?  ...
Aariyana Couture, Anu Pellakuru, Aza, Aza Fashions, Fashion and Style

#20YearsOfAza: The Art of Blending East & West in Fashion 

For 20 years, Aza Fashions has set the pace for Indo-Western fashion—a vibrant fusion that layers Indian heritage with modern Western style. This isn’t just about trends; it’s about expressing a global identity through creative dressing. As we celebrate #20YearsOfAza, discover how fusion wear is evolving, which designers are redefining the genre, and why Aza continues to be your destination for cutting-edge Indo-Western looks.  With stores across major Indian cities and a curated online platform, Aza connects you with the finest ideas and labels at the forefront of style. Whether you love tradition or crave experimentation, our collection is crafted to meet every taste and occasion.    How Indo-Western Fashion Has Evolved  Indo Western fashion, also known as fusion wear, began as a ...
Aza Fashions, diwali, Diwali Card Party, Fashion and Style, Style Files

11 Exquisite Outfit Inspiration for Your Upcoming Diwali Card Parties in 2025

Diwali is the festival of light. While some celebrate the Hindu New Year by following traditions and rituals, some of us believe in starting a fresh beginning with a bang. And the best way to do it is via Diwali card party. These epic and exciting parties are all about getting together with your friends and family and enjoying a merry time together. But apart from playing cards, there’s another purpose for these parties – that is to make a style statement. This season of festivity calls for extravagant experimental outfits that have an oomph factor and the ones that will give you a much-needed flare. Given the Diwali celebrations are just around the corner, the need to elevate your festive closet is also near. At Aza Fashions, discover the best of designer ethnic wear. Whether it is authen...
Aza, Aza Fashions, desi looks, designer clothing, Fashion and Style

The Life of a Desi Showgirl: Dress Like Taylor Swift This Diwali 

Hello, my sparkling Desi Swifties!  The air this Diwali isn't just buzzing with fireworks and diyas - it’s radiating the pure, electrifying, unapologetic glamour of Taylor Swift’s new era, The Life of a Showgirl. The album art, promo photos, and the "The Fate of Ophelia" music video gave us a glorious look behind the velvet curtain, revealing a wardrobe that is pure Las Vegas cabaret meets gilded Hollywood fantasy. Chainmail, feathers, corsets, jewels and drama, drama, drama.  This Diwali, we are leaving "subtle" in the dust. We are taking the audacious spirit of the Showgirl - the professional, the artist, the star and infusing it with the rich, festive heritage of South Asian fashion. Get ready to channel that main character energy, because this is how you turn a Showgirl fantasy into a ...
anarkali, Anarkali Set, Aza Fashions USA, Fashion and Style, How To

How to Dress for Indian Festivals in the USA: Etiquette, Style Rules & Mistakes to Avoid

Celebrating Indian festivals in the USA is a vibrant mix of honouring deep-rooted traditions and adapting to life abroad. Whether you’re attending a Diwali party in your neighbourhood, joining a Garba night at a community centre, or celebrating Eid with family and friends, what you wear at Indian festivals in the USA is both a joyful expression and a sign of respect. For many in the Indian diaspora, the right outfit can help bridge generations, connect with culture, and make these special occasions memorable—even far from home.  Choosing festive attire in the USA involves unique considerations: the availability of traditional wear, finding the right ensemble for multi-cultural events, and balancing tradition with comfort and practicality. Online retailers, like Aza Fashions, have ma...
Aza Fashions, Bhai Dhooj, Fashion and Style, papa don't preach

Gift Guide for Bhai Dooj: Fashion Picks for NYC Siblings

Bhai Dooj, the beautiful festival that concludes Diwali, is a celebration of the enduring bond between siblings. It's a day steeped in tradition, where sisters pray for their brothers' longevity and brothers vow to protect their sisters. In a city as dynamic as New York, this celebration takes on a unique hue, blending rich cultural heritage with cosmopolitan flair. The exchange of gifts becomes a modern-day ritual, an expression of love curated with style and thoughtfulness. This guide is dedicated to finding the perfect Bhai Dooj gifts for the fashion-forward sibling in your life. We're moving beyond the conventional to explore statement pieces that resonate with the pulse of NYC. From timeless traditional wear to avant-garde accessories, discover the ultimate fashion picks that honor yo...
Aza, aza ambawatta, Fashion and Style, Relevant fashion stories, Store Launches

Aza Fashions Launches Its New Store in Mehrauli, Delhi: Nikhil Thampi Arrives for Meet-and-Greet

Delhi's luxury fashion industry just received a stunning new addition. Aza has officially opened its doors once again in the heart of the city's historical and high-fashion district, Mehrauli. Located at the Ambawatta complex, this new store promises an unparalleled shopping experience, blending India's top design talent with a beautifully curated space. The Aza Fashions Delhi store launch was made even more special with a Meet the Designer session featuring the acclaimed Nikhil Thampi. Discover Aza's Second Store in Ambawatta Nestled among the city's most prestigious designer boutiques and historical landmarks, the Aza Mehrauli store is a destination in itself. Ambawatta is known for its charming, old-world feel combined with contemporary opulence, making it the perfect setting ...
Aza, Aza Fashions, Bhai Dooj in New Jersey, Fashion and Style, Style Files

Bhai Dooj Outfits: Festivity, Family, and Fall in New Jersey

The crisp autumn air in New Jersey carries a special sense of festivity as Bhai Dooj approaches. This cherished festival, celebrating the bond between brothers and sisters, is a time for heartfelt rituals, delicious feasts, and lasting memories. Dressing for the day is a joyful part of the experience, but it requires balancing festive elegance with the practicalities of a fall day in NJ. This guide is here to help you navigate your wardrobe choices, offering inspiration for beautiful Bhai Dooj outfits, from timeless sarees to contemporary salwar suits, ensuring you look and feel your absolute best while honoring this special relationship. Bhai Dooj: Celebrating Sibling Bonds, NJ Style  In New Jersey's thriving Indian communities, these traditions come alive with immense warmth. Families...
Aza Fashions California Festive Wear, Bhai Dooj in California, Bhai Dooj Shopping Guide USA, Fashion and Style

Bhai Dooj in California? Here’s How Aza Fashions Makes You Festive-Ready

Bhai Dooj is a heartfelt festival that brings brothers and sisters together, no matter where they are in the world. If you’re in California—maybe calling San Francisco, Los Angeles, or San Diego home—you know how important it is to keep these traditions alive. Adding a dash of Indian heritage to your California celebration makes the day even more special. And let’s face it, festive outfits tailored for a California lifestyle bring comfort, style, and authenticity to your gathering. Whether you’re the planner of intimate family get-togethers or someone who loves vibrant celebrations, this guide is for you. We’re spotlighting standout sarees, sophisticated suits, and practical style tips for California’s unique weather, all while highlighting the latest from Aza Fashions a top destination fo...
akok, Anamika Khanna, Designer, Designer collections, Fashion and Style

Know Your Designer: Episode 3 – Anamika Khanna 

Anamika Khanna's name is synonymous with a certain kind of rebellion in Indian fashion. She is a designer who respects tradition enough to deconstruct it, creating a visual language that is both deeply Indian and strikingly global. Her designs are not just garments; they are fluid pieces of art that drape the body, telling a story of modern femininity. This post explores the journey of Anamika Khanna, from her early inspirations to her iconic creations and the indelible mark she has left on the world of fashion.  The Roots of a Fashion Visionary  Background: Born in Jodhpur and raised in Kolkata, Anamika Khanna was surrounded by a diverse blend of culture, art, and textile heritage. Despite having completed a degree in commerce at Loreto College, Kolkata, she had no formal background in...