Thursday, October 23Where every saree tells a story

Designer

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Aariyana Couture, Aza, Aza Fashions, Designer, Fashion and Style

Know Your Designer Episode 5: Aariyana Couture

Welcome to Know Your Designer: Episode 5! In the world of contemporary Indian fashion, a select few designers master the delicate art of balancing modern sensibilities with timeless tradition. As a flagship diffusion line of Aza Fashions, Aariyana Couture stands confidently in this space. The brand's design DNA is built on a foundation of grace, brought to life through modern silhouettes, delicate embroidery, and elegant styles. Each piece is a testament to sophisticated design, promising to elevate your wardrobe with its aesthetic charm.  The Designer's Philosophy: Crafting Modern Heirlooms  Aariyana Couture offers a fine display of luxury apparel, thoughtfully designed for the modern Indian wardrobe. The brand’s core philosophy revolves around impeccable craftsmanship and a dee...
akok, Anamika Khanna, Designer, Designer collections, Fashion and Style

Know Your Designer: Episode 3 – Anamika Khanna 

Anamika Khanna's name is synonymous with a certain kind of rebellion in Indian fashion. She is a designer who respects tradition enough to deconstruct it, creating a visual language that is both deeply Indian and strikingly global. Her designs are not just garments; they are fluid pieces of art that drape the body, telling a story of modern femininity. This post explores the journey of Anamika Khanna, from her early inspirations to her iconic creations and the indelible mark she has left on the world of fashion.  The Roots of a Fashion Visionary  Background: Born in Jodhpur and raised in Kolkata, Anamika Khanna was surrounded by a diverse blend of culture, art, and textile heritage. Despite having completed a degree in commerce at Loreto College, Kolkata, she had no formal background in...
Aza Fashions, Designer, Fashion and Style, Sabyasachi, Sabyasachi Accessories

Know Your Designer Episode 2: Sabyasachi Mukherjee

In the world of fashion, there are not many names that get as much respect as Sabyasachi Mukherjee. He is more than a designer. He is someone who brings India’s rich culture together in a way no one else does. When everyone started to follow new trends, he picked up old crafts and made them shine again. He has dressed many famous stars around the globe. His story is one you must read. He started as a boy from a simple family in Kolkata. Now, he is at the top among world fashion designers. Come with us as we look at his life, his art, and the mark he has made with the well-known Bengal tiger logo. Early Life and Influences of Sabyasachi Mukherjee   Sabyasachi Mukherjee grew up in a Bengali family in Kolkata. He was surrounded by Indian culture and art from a young age. These early ye...
Amit Aggarwal, Aza, Aza Fashions, Designer, Fashion and Style

Know Your Designer Episode 1: Amit Aggarwal

Welcome to "Know Your Designer," a blog series where we explore remarkable Indian fashion designers. For our pilot episode, we turn the spotlight on a designer who has redefined contemporary Indian couture: Amit Aggarwal. With a signature blend of architectural precision, unconventional materials, and a profound respect for heritage, he has carved a niche that is both modern and deeply rooted in tradition. The Journey to the World of Fashion Amit Aggarwal's journey into the world of fashion began with a keen interest in structure and an innate understanding of materials, honed during his studies at the National Institute of Fashion Technology (NIFT). After graduating, he quickly made a name for himself with his eponymous label, launched in 2012. However, his unique vision...