Thursday, October 23Where every saree tells a story

Bollywood

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Alia Bhatt, Aza, Aza Fashions, Bollywood, Fashion and Style

How to Make Color Blocking Feel Festive, Not Flashy 

The air is rich with the scent of spices and sweet florals, music drifts from an open window, and your calendar is glowing with invites. Festive season is a call to shine, but this year, the most modern way to stand out isn't about sequins or sparkle; it's about the sophisticated power of color. We’re talking about color blocking, the art of pairing bold, solid hues to create an outfit that’s intentional, elegant, and utterly unforgettable.  Forget the notion that brights are automatically flashy. When done right, color blocking is a masterclass in controlled drama. It’s less about a chaotic clash and more about a confident conversation between pigments. This trend is built for the unapologetically stylish, making your presence feel without a single sequin in sight. Here’s how to use color...
Anita dongre, Aza, Aza Fashions, Bollywood, Fashion and Style

#Celebrating20YearsOfAza – 20 Iconic Looks That Defined an Era 

When fashion meets passion, magic happens. Aza, which translates as “desire” in Sanskrit, has been defining Indian luxury fashion for 20 years - transforming everyday events and red-carpet moments into statements of self-expression. From small Mehndi ceremonies to grand weddings, Aza has always offered the most coveted designer collections. Each outfit tells its own story.  Founded in 2005 by Dr. Alka Nishar. Aza was envisioned as a space that offered access to the best of Indian fashion. Today, it collaborates with 1500+ Indian designers, including big names like Sabyasachi, Tarun Tahiliani, Gopi Vaid, Anita Dongre, and Anushree Reddy. Aza isn't just a shopping destination; it's a fashion landmark.  Let's revisit 20 celebrity outfits that have defined an era of style. Each looks ref...