Thursday, October 23Where every saree tells a story

Aza Fashions

Aza, Aza Fashions, Bhai Dooj in New Jersey, Fashion and Style, Style Files

Bhai Dooj Outfits: Festivity, Family, and Fall in New Jersey

The crisp autumn air in New Jersey carries a special sense of festivity as Bhai Dooj approaches. This cherished festival, celebrating the bond between brothers and sisters, is a time for heartfelt rituals, delicious feasts, and lasting memories. Dressing for the day is a joyful part of the experience, but it requires balancing festive elegance with the practicalities of a fall day in NJ. This guide is here to help you navigate your wardrobe choices, offering inspiration for beautiful Bhai Dooj outfits, from timeless sarees to contemporary salwar suits, ensuring you look and feel your absolute best while honoring this special relationship. Bhai Dooj: Celebrating Sibling Bonds, NJ Style  In New Jersey's thriving Indian communities, these traditions come alive with immense warmth. Families...
Aza Fashions, Fashion and Style

What is Sherwani? A Groom’s Ultimate Guide to Styles & Tips

Picture this: the ultimate fusion of heritage and haute couture—a garment that transforms any moment into a breathtaking fashion statement. In South Asian weddings, the sherwani commands the spotlight for grooms, weaving together threads of tradition, opulence, and personal flair. But this isn't merely formalwear; it's a sartorial masterpiece, draped in elegance, steeped in history, and bursting with endless possibilities for contemporary expression. Whether you're curating your grand entrance, hunting for show-stopping outfit inspiration, or simply captivated by what makes a sherwani so utterly distinctive, this guide will unveil all its fashion secrets. From its mesmerizing evolution to the trendsetting styles setting wedding scenes ablaze today, you'll discover what elevates the sher...
Aza, Aza Fashions, Canada, Diwali 2025, Fashion and Style

Diwali in Canada: Embrace Bold Colors and Ethnic Styles 

Diwali, the cherished festival of lights, illuminates hearts and homes with its message of the victory of good over evil. This auspicious occasion, determined by the Hindu calendar, marks a time for new beginnings, prosperity, and joy. The spirit of Diwali in Canada comes alive as communities gather to light diyas, share sweets, and celebrate together. It’s a time when tradition is honored with beautiful rituals and modern style is embraced through stunning festive fashion, making every moment truly special.  The Diwali Spirit in Canada: Tradition Meets Diversity  The essence of Diwali in Canada is a beautiful fusion of deep-rooted traditions and the country's multicultural fabric. Families and communities come together, transforming homes and public spaces into beacons of light and warmth...
Aza, Aza Fashions, Fashion and Style, half sarees, Style Files

Saree vs. Half Saree: Which Style Should You Choose This Festive Season?

Indian festivities are a celebration of culture, tradition, and, of course, fashion. Ethnic wear is central to these celebrations, allowing you to connect with your cultural heritage through vibrant colors and timeless designs. This festive season, the saree and the half saree have emerged as popular choices, each offering a unique style. While the saree is an icon of grace, the half saree presents a lovely alternative. Are you wondering which one is right for you? Let's find out. The Essence of Festive Indian Fashion When it comes to festive dressing, Indian sarees and half sarees stand out as two of the most beloved choices. Though they might look a bit similar, they are fundamentally different. Both are perfect for special occasions, but they offer distinct silhouettes and sty...
Aza Fashions, Designer, Fashion and Style, Sabyasachi, Sabyasachi Accessories

Know Your Designer Episode 2: Sabyasachi Mukherjee

In the world of fashion, there are not many names that get as much respect as Sabyasachi Mukherjee. He is more than a designer. He is someone who brings India’s rich culture together in a way no one else does. When everyone started to follow new trends, he picked up old crafts and made them shine again. He has dressed many famous stars around the globe. His story is one you must read. He started as a boy from a simple family in Kolkata. Now, he is at the top among world fashion designers. Come with us as we look at his life, his art, and the mark he has made with the well-known Bengal tiger logo. Early Life and Influences of Sabyasachi Mukherjee   Sabyasachi Mukherjee grew up in a Bengali family in Kolkata. He was surrounded by Indian culture and art from a young age. These early ye...
Anita dongre, Aza, Aza Fashions, Bollywood, Fashion and Style

#Celebrating20YearsOfAza – 20 Iconic Looks That Defined an Era 

When fashion meets passion, magic happens. Aza, which translates as “desire” in Sanskrit, has been defining Indian luxury fashion for 20 years - transforming everyday events and red-carpet moments into statements of self-expression. From small Mehndi ceremonies to grand weddings, Aza has always offered the most coveted designer collections. Each outfit tells its own story.  Founded in 2005 by Dr. Alka Nishar. Aza was envisioned as a space that offered access to the best of Indian fashion. Today, it collaborates with 1500+ Indian designers, including big names like Sabyasachi, Tarun Tahiliani, Gopi Vaid, Anita Dongre, and Anushree Reddy. Aza isn't just a shopping destination; it's a fashion landmark.  Let's revisit 20 celebrity outfits that have defined an era of style. Each looks ref...
Amit Aggarwal, Aza, Aza Fashions, Designer, Fashion and Style

Know Your Designer Episode 1: Amit Aggarwal

Welcome to "Know Your Designer," a blog series where we explore remarkable Indian fashion designers. For our pilot episode, we turn the spotlight on a designer who has redefined contemporary Indian couture: Amit Aggarwal. With a signature blend of architectural precision, unconventional materials, and a profound respect for heritage, he has carved a niche that is both modern and deeply rooted in tradition. The Journey to the World of Fashion Amit Aggarwal's journey into the world of fashion began with a keen interest in structure and an innate understanding of materials, honed during his studies at the National Institute of Fashion Technology (NIFT). After graduating, he quickly made a name for himself with his eponymous label, launched in 2012. However, his unique vision...
Traditional vs. Contemporary Indian Bridal Wear: What Should You Choose?
Aza, Aza Fashions, Bridal trends, Fashion and Style, Wedding

Traditional vs. Contemporary Indian Bridal Wear: What Should You Choose?

Indian weddings are renowned for their elaborate celebrations, rituals, and, perhaps most strikingly, their breathtaking attire. For many brides, the journey to finding the perfect wedding outfit is a deeply personal one, navigating the rich tapestry of tradition alongside the allure of modern trends. This article explores the contrast between traditional and contemporary Indian bridal wear, helping you understand the differences and choose the attire that perfectly reflects your vision for your special day.  The Evolving Canvas of Indian Bridal Fashion  Indian weddings are not just single-day events; they are often multi-day affairs, each with its own set of rituals and celebrations—from the Mehndi and Haldi ceremonies to the Sangeet, the main wedding ceremony, and the grand rec...
<div>Navratri 2025 in New Jersey: Gujrati Garba, Dandiya Raas & Festive Trends</div>
Aza, Aza Fashions, embroidered blouses, Fashion and Style, Fashion Trends

Navratri 2025 in New Jersey: Gujrati Garba, Dandiya Raas & Festive Trends

Get ready for nights bursting with color, music, and energy. Navratri 2025 in New Jersey isn't just another event - it's a celebration of culture, community, and fashion. Picture yourself twirling around in bright Chaniya cholis and lehenga sets or showing up in vibrant kurtas and Nehru jackets, as the rhythmic beat of the dhol keeps everyone moving. Whether it's your first time or you're a Garba enthusiast, the Navratri Celebration in New Jersey is an experience you won't forget.  Now's the time to embrace the tradition, see your friends and family, and jump into the fun of Garba nights in New Jersey. From bright Navratri outfits and tasty street food to upbeat music and dance circles, every little thing adds to the magic!  What Makes Garba and Dandiya Raas So Special  Garba and Dandiya a...
Traditional and Trendy Navratri Outfits for 2025: California Edition
Aza, Aza Fashions, Fashion and Style, Lehenga Choli, Style Files

Traditional and Trendy Navratri Outfits for 2025: California Edition

Navratri in California is a lively and festive affair, a beautiful fusion of deep-rooted Indian traditions and the modern, cosmopolitan flair of the Golden State. While the heart of the celebration remains the energetic Garba and Dandiya Raas, the fashion scene is equally vibrant. Traditional chaniya cholis are still a staple, but they now often feature lighter, more comfortable fabrics. Trends like cape-style dupattas and jacket lehengas are also popular. As you prepare to twirl the night away, here’s your guide to outfits that will make you shine this Navratri. Navratri in California: The Golden State Garba The Bay Area, with its high concentration of tech professionals and a thriving South Asian population, is a hub for Navratri festivities. San Jose and surrounding cities lik...