Aza – Beautiful Saree

23Oct

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Alia Bhatt, Aza, Aza Fashions, Bollywood, Fashion and Style

How to Make Color Blocking Feel Festive, Not Flashy

The air is rich with the scent of spices and sweet florals, music drifts from an open window, and your calendar is glowing with invites. Festive season is a call to shine, but this year, the most modern way to stand out isn't about sequins or sparkle; it's about the sophisticated power of color. We’re talking about color blocking, the art of pairing bold, solid hues to create an outfit that’s intentional, elegant, and utterly unforgettable. Forget the notion that brights are automatically flashy. When done right, color blocking is a masterclass in controlled drama. It’s less about a chaotic clash and more about a confident conversation between pigments. This trend is built for the unapologetically stylish, making your presence feel without a single sequin in sight. Here’s how to use color...

19Oct

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Aariyana Couture, Aza, Aza Fashions, Designer, Fashion and Style

Know Your Designer Episode 5: Aariyana Couture

Welcome to Know Your Designer: Episode 5! In the world of contemporary Indian fashion, a select few designers master the delicate art of balancing modern sensibilities with timeless tradition. As a flagship diffusion line of Aza Fashions, Aariyana Couture stands confidently in this space. The brand's design DNA is built on a foundation of grace, brought to life through modern silhouettes, delicate embroidery, and elegant styles. Each piece is a testament to sophisticated design, promising to elevate your wardrobe with its aesthetic charm. The Designer's Philosophy: Crafting Modern Heirlooms Aariyana Couture offers a fine display of luxury apparel, thoughtfully designed for the modern Indian wardrobe. The brand’s core philosophy revolves around impeccable craftsmanship and a dee...

18Oct

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Aza, Aza Fashions, Bollywood-Themed Party in NYC, Celebrity styles, Fashion and Style

How to Host an Unforgettable Bollywood-Themed Party in NYC: Outfit, Décor, and Entertainment Guide

Ready to trade the city's concrete jungle for the vibrant, dazzling world of Bollywood? Hosting a Bollywood-themed party in NYC is the perfect way to bring some color, spice, and show-stopping drama to your next get-together. From glittering outfits to entertainment, here’s your guide to throwing a Bollywood bash that your friends will be talking about for years. Why is New York City the Best Place to Host a Bollywood-Themed Party? New York City is arguably the best place to host a Bollywood-themed party for several compelling reasons, all stemming from its unique demographic and cultural landscape. As one of the world's primary global cities, NYC is a celebrated melting pot. Hosting a Bollywood-themed party in NYC is not just for the South Asian community; it's a way for people ...

18Oct

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Aza, Aza Fashions, Bridal Dresses, Fashion and Style, grooms outfits

The Best Designer Outfits for Cinematic Night Wedding Photos

Let's be real: your wedding album isn't just a collection of pictures - it's the movie of your new life. Indian weddings at night are pure drama, rich energy, and deep glamour. Twinkling fairy lights, deep velvet shadows, and that incredible moment when you walk in, and every single person turns to look – it's magic! The secret of those jaw-dropping, movie-poster photographs? Choosing designer wedding outfits that shine under nighttime wedding photography. It isn't just about picking what you love; it's about making sure your fabric and color don't just exist under the lights, but glow, shimmer, and perform for the camera. With the right choices, your wardrobe becomes a high-powered visual masterpiece. Colors That Glow After Dark Forget subtlety. When the lights dim, your colors need ...

16Oct

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Aza, Aza Fashions, bra guide, designer outfit, Fashion and Style

A Cheat Sheet for What to Wear Under Different Necklines

The festive season is finally here! That means glittering lehengas, flowing sarees, and gorgeous kurta sets are coming out of your wardrobe. But let’s be honest - no matter how stunning your festive outfit is, the wrong bra can throw off the whole vibe. You’ve probably been there: the strap peeks out, or your neckline doesn’t sit right, and suddenly your gorgeous outfit feels off. The right bra isn’t just about comfort; it’s about making sure your outfit looks as good as it deserves to. Here’s the thing: Every neckline has its quirks, and every ethnic outfit deserves a bra that works with it, not against it. Whether you’re twirling in a sangeet lehenga, draping a saree for wedding, or rocking a crop top with a flowy skirt, knowing what to wear underneath is a game-changer. So, grab a cup ...

15Oct

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Anarkali Set, Aza, Aza Fashions, Fashion and Style, kurta set

Velvets: How to Style This Luxe Fabric for the Festive Season

As the air turns crisp and calendars fill with festive dates, one fabric consistently captures the spirit of the season: velvet. Rich in texture and steeped in history, velvet brings an instant touch of luxury and warmth to any wardrobe. It’s the perfect material for winter festive fashion, offering both comfort and undeniable elegance. This guide will show you how to style velvet for any occasion. We'll explore versatile velvet outfit ideas, share expert pairing tips, and provide advice on keeping your garments looking pristine. Get ready to embrace this luxe fabric for all your holiday party outfit ideas. Why Velvet is a Festive Favorite Velvet’s unique texture, known as a pile, catches and reflects light in a way that few other fabrics can. This creates a deep, dimensional color that...

13Oct

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Aariyana Couture, Anu Pellakuru, Aza, Aza Fashions, Fashion and Style

#20YearsOfAza: The Art of Blending East & West in Fashion

For 20 years, Aza Fashions has set the pace for Indo-Western fashion—a vibrant fusion that layers Indian heritage with modern Western style. This isn’t just about trends; it’s about expressing a global identity through creative dressing. As we celebrate #20YearsOfAza, discover how fusion wear is evolving, which designers are redefining the genre, and why Aza continues to be your destination for cutting-edge Indo-Western looks. With stores across major Indian cities and a curated online platform, Aza connects you with the finest ideas and labels at the forefront of style. Whether you love tradition or crave experimentation, our collection is crafted to meet every taste and occasion. How Indo-Western Fashion Has Evolved Indo Western fashion, also known as fusion wear, began as a ...

10Oct

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Aza, Aza Fashions, desi looks, designer clothing, Fashion and Style

The Life of a Desi Showgirl: Dress Like Taylor Swift This Diwali

Hello, my sparkling Desi Swifties! The air this Diwali isn't just buzzing with fireworks and diyas - it’s radiating the pure, electrifying, unapologetic glamour of Taylor Swift’s new era, The Life of a Showgirl. The album art, promo photos, and the "The Fate of Ophelia" music video gave us a glorious look behind the velvet curtain, revealing a wardrobe that is pure Las Vegas cabaret meets gilded Hollywood fantasy. Chainmail, feathers, corsets, jewels and drama, drama, drama. This Diwali, we are leaving "subtle" in the dust. We are taking the audacious spirit of the Showgirl - the professional, the artist, the star and infusing it with the rich, festive heritage of South Asian fashion. Get ready to channel that main character energy, because this is how you turn a Showgirl fantasy into a ...

4Oct

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Aza, aza ambawatta, Fashion and Style, Relevant fashion stories, Store Launches

Aza Fashions Launches Its New Store in Mehrauli, Delhi: Nikhil Thampi Arrives for Meet-and-Greet

Delhi's luxury fashion industry just received a stunning new addition. Aza has officially opened its doors once again in the heart of the city's historical and high-fashion district, Mehrauli. Located at the Ambawatta complex, this new store promises an unparalleled shopping experience, blending India's top design talent with a beautifully curated space. The Aza Fashions Delhi store launch was made even more special with a Meet the Designer session featuring the acclaimed Nikhil Thampi. Discover Aza's Second Store in Ambawatta Nestled among the city's most prestigious designer boutiques and historical landmarks, the Aza Mehrauli store is a destination in itself. Ambawatta is known for its charming, old-world feel combined with contemporary opulence, making it the perfect setting ...

4Oct

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Aza, Aza Fashions, Bhai Dooj in New Jersey, Fashion and Style, Style Files

Bhai Dooj Outfits: Festivity, Family, and Fall in New Jersey

The crisp autumn air in New Jersey carries a special sense of festivity as Bhai Dooj approaches. This cherished festival, celebrating the bond between brothers and sisters, is a time for heartfelt rituals, delicious feasts, and lasting memories. Dressing for the day is a joyful part of the experience, but it requires balancing festive elegance with the practicalities of a fall day in NJ. This guide is here to help you navigate your wardrobe choices, offering inspiration for beautiful Bhai Dooj outfits, from timeless sarees to contemporary salwar suits, ensuring you look and feel your absolute best while honoring this special relationship. Bhai Dooj: Celebrating Sibling Bonds, NJ Style In New Jersey's thriving Indian communities, these traditions come alive with immense warmth. Families...