Saturday, March 14Where every saree tells a story

Anita dongre

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abhinav mishra, Anita dongre, Aza, Aza Fashions, Fashion and Style

Top 10 Indian Lehenga Designers NRI Brides Are Loving Right Now 

Planning a wedding from thousands of miles away presents a unique set of challenges and opportunities. For Non-Resident Indian (NRI) brides living in the USA, finding the perfect bridal lehenga means balancing deep cultural roots with a modern, global aesthetic. You want an outfit that honors your heritage, tells a story, and feels comfortable enough to dance in all night.  We are seeing a massive shift in how NRI brides shop for their big day. Instead of taking stressful, weeks-long shopping trips across the globe, modern brides are discovering their dream outfits online. They gravitate toward luxury Indian designers who understand the delicate balance between traditional craftsmanship and contemporary silhouettes.  To help you navigate the stunning world of bridal couture, we curated a l...
Anita dongre, Aza, Aza Fashions, Fashion and Style, janhvi kapoor

Janhvi Kapoor’s Most Viral Fashion Looks We Can’t Get Enough Of 

If there is one name currently dominating the Bollywood fashion charts, it is undoubtedly Janhvi Kapoor. From red carpet premieres to intimate family weddings, the Param Sundari star has carved a niche for herself that perfectly balances Gen-Z trends with timeless Indian heritage. Whether she is raiding her late mother’s legendary wardrobe or playing muse to the country's top couturiers, Janhvi knows exactly how to make a sartorial statement that breaks the internet.  Her style evolution has been nothing short of spectacular. She moves effortlessly between maximalist bridal couture and chic, sustainable vintage layering. In this roundup, we are diving deep into eight of her most iconic recent appearances. These are the outfits that flooded our feeds, set new wedding trends, and proved that...
Amit Aggarwal, Anamika Khanna, Anita dongre, Aza, Fashion and Style

Kriti Sanon: A Star of Talent and Style 

From engineering student to one of Bollywood's most sought-after actresses, Kriti Sanon's journey is a compelling story of talent, hard work, and ambition. In just over a decade, she has not only carved a niche for herself with versatile performances but also emerged as a producer, entrepreneur, and style icon. This post delves into the multifaceted career of Kriti Sanon, exploring her rise in the film industry, her entrepreneurial spirit, and her unforgettable fashion moments that continue to inspire.  The Ascent of a Bollywood Star  Kriti Sanon's entry into the world of glamour was not a conventional one. Armed with an engineering degree, she first stepped into the limelight as a model before making her acting debut. Her career quickly gained momentum, showcasing her ability to handle...
Anita dongre, Aza, Aza Fashions, Bollywood, Fashion and Style

#Celebrating20YearsOfAza – 20 Iconic Looks That Defined an Era 

When fashion meets passion, magic happens. Aza, which translates as “desire” in Sanskrit, has been defining Indian luxury fashion for 20 years - transforming everyday events and red-carpet moments into statements of self-expression. From small Mehndi ceremonies to grand weddings, Aza has always offered the most coveted designer collections. Each outfit tells its own story.  Founded in 2005 by Dr. Alka Nishar. Aza was envisioned as a space that offered access to the best of Indian fashion. Today, it collaborates with 1500+ Indian designers, including big names like Sabyasachi, Tarun Tahiliani, Gopi Vaid, Anita Dongre, and Anushree Reddy. Aza isn't just a shopping destination; it's a fashion landmark.  Let's revisit 20 celebrity outfits that have defined an era of style. Each looks ref...