Thursday, January 29Where every saree tells a story

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History Behind Traditional Anarkali Dresses: Everything You Need To Know

Some outfits feel “trendy,” others feel “timeless.” Anarkali belongs to the second group. Even today, when you swirl in an anarkali, it instantly feels regal, feminine and full of old-world charm. That is why the history behind traditional anarkali dresses is so fascinating. From old Mughal courts to Bollywood films and now to everyday ethnic wear, the Anarkali has travelled through time, cultures and trends without losing its grace. At Rain & Rainbow, we love this journey and reimagine it in soft, wearable anarkali kurtas online that suit real Indian days and celebrations. Let us walk through where this silhouette came from, how it evolved and how you can enjoy it today as one of the most loved traditional dresses for women. Who Was Anarkali? Legend, Folklore And Mughal Courts The nam...
Fashion and Style

Pat Silk: A Guide to Assam’s Elegant Mulberry Weave

The state of Assam is a land of breathtaking natural beauty, from its lush tea gardens to the mighty Brahmaputra river. It is also home to a rich tradition of silk production, known as sericulture, that has been perfected over centuries. Among its treasures, one silk stands out for its pristine elegance and brilliant shine: Pat Silk. Also known as Mulberry Silk, Pat Silk is celebrated for its natural white or off-white hue, which gives it a look of timeless purity and luxury. It is a fabric that is both incredibly durable and remarkably soft to the touch. For the people of Assam, Pat Silk is more than just a textile; it is an integral part of their cultural identity, woven into their most important life events. This guide will walk you through the world of Pat Silk, exploring its ancient...
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Women’s Day Special: Celebrating the Power of Grace with Asrumo

Celebrate Women's Day: An Occasion to Inspire All Women by Honouring Their Uniqueness, Confidence, & Daily Strength! The Asrumo Women’s Day Collection has been created for the thoughtful woman who takes her time to determine her style, what to wear, and how to feel comfortable, and still has an elegance about her. At Asrumo, grace is evident in a woman when she can put on whatever clothing she wants, it fits into her lifestyle, and she wears it comfortably with ease. Our collection reflects that thought process and offers you designs that incorporate ease, quality craftsmanship, and timelessness. Let’s explore the styles that define this celebration. ...
deepika padukon, Designer Anarkalis, Designer clothes, Designer Clothing for Women, Fashion and Style

Know About Your Designer: Episode 13- Rimple and Harpreet Narula 

Rimple and Harpreet Narula have become synonymous with regal Indian couture, reviving historical grandeur with a contemporary sensibility. Their label is a tribute to the subcontinent's rich textile heritage, translating age-old crafts into breathtaking ensembles. They are celebrated for their cinematic bridal wear and their ability to craft garments that are not just clothes, but heirlooms.  Who They Are  Rimple and Harpreet Narula are a Delhi-based designer duo who have carved a niche in the world of opulent Indian bridal and couture wear. Rimple, the creative force, brings her passion for history and textiles to the forefront, while Harpreet handles the business aspects of their eponymous label.    Their journey began with a shared love for India's artisanal legacy. They es...
Fashion and Style

The Timeless Art of Bagh Print: A Journey from River to Runway 

India is a land where fabric tells a story. Every weave, every knot, and every print holds centuries of tradition within its threads. Among these treasures lies the magnificent art of Bagh print. Originating from the heart of India, this textile art is not just a method of printing; it is a testament to the patience and skill of Indian artisans.  If you have ever admired the bold geometric patterns of Bagh print sarees or the deep, earthy reds and blacks of a hand-printed kurta, you have witnessed a craft that has survived over a thousand years. This blog explores the fascinating journey of Bagh printing, from the riverbanks of Madhya Pradesh to the luxury collections at Aza Fashions.  What is Bagh Print?  Bagh print is a traditional hand-block printing technique known for its...
Alia Bhatt, ananya panday, Aza, Aza Fashions, Fashion and Style

Best Christmas Looks Spotted on Celebrities This Season 

The festive season brings with it a special kind of magic, filled with twinkling lights, warm gatherings, and of course, stunning fashion. This Christmas, Bollywood celebrities pulled out all the stops, sharing glimpses of their celebrations and showcasing some truly memorable festive looks. From cozy pajamas to glamorous dresses, our favorite stars provided a wealth of style inspiration. Let’s unwrap the best celebrity Christmas looks from 2025.    Alia Bhatt and Ranbir Kapoor: Classic Elegance  Alia Bhatt and Ranbir Kapoor celebrated the holiday with their families, sharing heartwarming snapshots of their gathering. For the occasion, Alia chose a vibrant red dress that perfectly captured the spirit of Christmas. The color was bold and cheerful, making her the center of attention i...
Accessories, Fashion and Style

The Timeless Charm of Kolhapuri Chappals 

Step into a story of tradition, craftsmanship, and timeless style with the Kolhapuri chappal. Originating from the historic city of Kolhapur in Maharashtra, this iconic Indian footwear is more than just a sandal; it's a piece of cultural heritage. Handcrafted from leather and known for its rugged durability and unique design, the Kolhapuri chappal has journeyed from the villages of Maharashtra to fashion runways across the globe.  This article will walk you through the rich history of these famous chappals, explore the meticulous process behind their creation, and showcase why they remain a beloved staple in modern wardrobes.  A Walk Through History: The Origin of Kolhapuri Chappals  The legacy of Kolhapuri chappals dates back to the 13th century. It was in the small villages arou...
Fashion and Style

Jamdani: The Art of Woven Air

Imagine a fabric so light and airy it feels like wearing a cloud, yet so intricately patterned it looks like a painting. This is Jamdani, the legendary textile of Bengal. Often described as "woven air," Jamdani is not just a fabric; it is a labor of love, a masterpiece of manual skill, and one of the most advanced hand-weaving techniques in the world. Originating from the historic regions of Bengal (now West Bengal and Bangladesh), this craft has survived the rise and fall of empires. From the royal courts of the Mughals to the runways of modern fashion weeks, Jamdani has remained a symbol of sophistication and cultural identity. In this guide, we will unravel the delicate threads of Jamdani, exploring its ancient origins, the painstaking technique that makes it unique, and how this ...
2026 trends, Aza, Aza Fashions, Brooches, Fashion and Style

Aza Predicts: Fashion Trends That Will Rule 2026 

Get ready to refresh your mood board because the forecast for 2026 fashion is in, and it's looking exciting. This year is all about embracing bold self-expression, blending comfort with high style, and finding new ways to reinterpret classic ideas. From unexpected animal prints to a full-on color explosion, the trends of 2026 are anything but boring.  We're diving deep into the 16 hottest looks you're about to see everywhere. Think of this as your official guide to what’s next, helping you decide which pieces to save, which to hunt down, and how to start weaving these new aesthetics into your personal style. Let's get into the future of fashion.  1. Deer Print: The New Animal Print  Leopard and zebra prints are taking a back seat as deer print makes its debut in 2026. This patter...
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What To Wear This New Year: Festive Ethnic Looks For Every Celebration

The New Year is marked by fresh starts, family reunions, and celebrations that continue long after the night has fallen. It’s that time of year to dress with purpose, to select clothes that are celebratory, but that also allow you to make the most of every second. When it comes to New Year party dresses, ethnic wear is brimming with potential ideas that perfectly combine the traditional with contemporary design. Whatever your dinner party plans are, having an outfit that makes you look and feel great will definitely help you stroll into the New Year with confidence. Here is a fuss-free guide to festive ethnic looks that you can choose from based on the type of New Year celebration you are attending.   Choosing the Right Ethnic Outfit for New Year Celebrations Before selecting your outfi...